(Rio de Janeiro, Brazil)
The second edition of “Virei Viral” [“Turned Viral”], under the theme “Identities and collectivenesses”, proposes an anthropological look on the called “cyberculture”and its impacts on contemporary culture. The project is dedicated to exploring issues in contemporary culture through their expressions in art. There are works by 18 artists on view at Centro Cultural Banco do Brasil, including Alexandre Mazza and Antonia Dias Leite.
About the project (original words from the “Virei Viral” website):
Existence is the estate of that which exists. To exist is to be. To be is to have an existence and an identity. Identity is a group of characteristics that tell apart someone or something and through which one can be individualized. I is the human individuality. Existence in itself is just dialectics. A sequence of self-referencing. A metaconcept.
“Who am I”, “who are we”and “what makes us stand out on the flock”. These are questions that overextend time, culture and space. The fact we can only be certain we exist is by conceiving a non-existence makes understanding “the being” extremely equivocal. But in fact, we are. Or at least that is what we are led to believe. As said by Sartre, “the man is condemned to freedom”. The weight of freedom is in being responsible for actually being. And thus man shapes his identity. The weight of this choice is not a burden he carries alone. It affects the whole group. Everyone has their identity: formed by a constant, pulsating flow of small events, building up a personality, subjectivity, visible and unseen characteristics that, although may seem tailor-made, are the result of choice that affect everyone. This is the weight of freedom.
The second edition of “Virei Viral” does not mean to be conclusive at all. On the contrary. Whether our time is headed towards solitude of fragmented identities or the euphoria of multiple possibilities, whether the path is excessively egocentric or even proliferated with façades, the reflection is aimed at the viewer: living, seduced and abducted by this reality-mockery, abundantly present.
About “Todas em Uma” [“All in One”], by Alexandre Mazza:
“Todas em uma” was born from the artist’s observing of several people crossing the road during the public protests that took place in Rio 2013. There are many metaphysical and otherness issues in Mazza’s work, but what is really enchanting is the conversation the figures want to get across, the actual coming and going of identifications in which we are all one and in one we are all. Although fluid and unstable, we see the persistence of archetypes that seem to support collectiveness. Mazza’s piece shows us that if there is not a society without an individual, neither there is an individual without a society.
“About “Miroir Miroir”, by Antonia Dias Leite:
In “Miroir Miroir”, by playing with her own beauty and transfiguring it, Antonia dives deep into the definition of vanity and creates an intense psychological dialogue between the faces of the ego. The work brings sad, beautiful, ridiculous and spectacular together, not without criticising the obsession for aesthetic perfection. The music also suggests the paradox complexity of the feminine representations of identity and reveals a collectiveness that is on one hand balanced and reasonable but on the other, struggling like a circus clown.
“Virei Viral”, com Alexandre Mazza e Antonia Dias Leite
On view through 22nd December
Visiting: Wednesday to Monday, from 9am to 9pm
Centro Cultural Banco do Brasil – Rio de Janeiro
Rua Primeiro de Março, 66
T.: 55 21 38082020